Images, brands and films —
made with AI,
directed by hand.

Images made for no one: prompts, references and post-production with no client attached — the sketchbook behind the projects that follow.

Amuse Bouche

A man, alone in a kitchen, prepares an amuse-bouche with the concentration of a surgeon. Every shot is generated: a consistent photoreal character across scenes, directed frame by frame, then cut and graded in Premiere.

Directing project — AI series pilot

Zoe, a girl who hides in the crowd of a city that never goes dark. A pilot directed entirely with generative video: a recurring photoreal character, a TV-show set, white rooms full of sleeping bodies. Story, shot list, prompts and edit.

ZIRO — The Reman Hero

A small white robot with big eyes turns a technical B2B business — remanufactured car parts — into something people smile at. Mascot, logotype, colour system and the first brand identity book.

Phoenix Motors — brand & AI spots

Seven years of design for an automotive parts company, from logotype and brand book to the new website, designed and built by me in Framer — and opened by a series of AI-generated spots: vans waking up in a garage, trucks in the rain, a sports car at night, all under the claim We make you move.

Letson — rebrand

New logo and company image for a media distribution company working with YouTube channels: the lime play-button mark, chosen among the proposals, then the website — layout, 3D characters, illustrations and motion — and the app screens.

Tomato Hotel — rebrand

Rebrand of a city hotel around one word and one colour: new logotype, logo guide and signage.

Kakashi — AI-native web direction

Creative direction for the website of an AI-native advisory: a visual system made of noise, glyphs and light — portraits dissolving into data, corridors of pure signal. Concept deck, homepage explorations and 3D tests.

Christian Zippi — Interior Architecture

Website and identity for an interior architect: a red icon system of rooms and objects, drawn to work as navigation and as pattern; homepage, projects, an online booking flow for concept calls, all responsive.

SAY Project — wine visuals

A paper-cut vineyard — clouds, hills and a bottle you could lift out of the page — for the visuals of a wine project.

Open to Wonders

An open book becomes a tent, a mountain, a doorway with a light inside: cover illustrations for a reading project, in three palettes.

Shamanic worlds — poster series

A poster series for shamanic workshops: the underworld as a fluorescent jungle of animals, the upper world as pink clouds and rainbows. Same layout, two temperatures.

Battle of Shields

A fantasy card game from the first sketch to the print file: card layout system designed in Figma — frame, rarity, stats, edition marks — and the characters that live inside it, knights, golems, dark lords and bards, illustrated in one painterly style.

TradeLab — event artwork & live AI projections

For TradeLab's event in Milan: an artwork made for the occasion, printed and given to every guest, and a live session of AI image generation projected on the walls around the audience — Milan and its City Life skyline re-imagined in real time, in pop, neon and dusk.

Fricassea — theatre identity

Visual identity for a stand-up show: a red curtain, a putto stealing the title, a logotype cut out like a paper label. Poster, social kit and stage projections.

Alessandro Ciacci — social management & AI video production

Full creative management of a comedian's Instagram: a recognisable cover system, the Book Club series — a format I created, from the concept to the covers — comic strips, weekly reels cut from live shows — and, for the Moby Dick episodes, AI video production: Captain Ahab, the Pequod in the storm, a Mediterranean diet on deck and fish in plastic bags, photoreal inserts generated, upscaled and cut into the reels in a day. Growth built on consistency, not virality.

On Her Shelf

A girl kept on a shelf like an object, in a house that decays around her. AI-assisted short film on identity and objectification — Honorable Mention at the Burano AI Film Festival, in festival circulation.

Thinking with Machines

A short-form series on how we actually use AI — a prompt, a habit, a language per episode. Written, shot and edited in-house: an upside-down presenter in a 1980s palette, to flip the discourse. Pilot, The prompt and Visual language so far.

Creolisa

Creolisa, from creolizzazione — creolisation. A face made of tiles, a body that keeps re-composing itself: cultures mixing as a moving collage.

Motion studies

Shorter pieces: a self-portrait that dissolves, a fashion-week loop, a breathing void, flesh and cables in a landscape.

Art practice — FRo

Alongside client work I exhibit as FRo: analog collage as the matrix, AI as an instrument, philosophy as the spine. Solo room at Palazzo d'Oria (2026), Palazzo Saluzzo Paesana (2025), Piazza San Carlo, Turin (2025). Full portfolio at federicarodella.com.