Federica Rodella · AI Creative Director · Turin

Brands, websites and video. Made with AI, directed by hand.

Brand, social content, AI video and photoreal avatars for companies, shops and artists.

Let's talk Portfolio PDF
MidjourneyMagnificRunway Gen-4KlingSeedanceElevenLabs · voice cloningPhotoreal AI avatarsAdobe FireflyChatGPTClaudePhotoshopPremiereFigma

Selected work

Brands, social content and films where AI is part of the craft, directed frame by frame.

Alessandro Ciacci30K in 2 months

Alessandro Ciacci

Social management · AI video
RAO dal 1956Since 1956

RAO dal 1956

Brand · website · social content
On Her ShelfBAIFF 2025

On Her Shelf

AI short film · Honorable Mention
The Light That DayOwn brand

The Light That Day

My e-commerce · algorithm, store, brand
Phoenix MotorsAI spots

Phoenix Motors

Rebrand · AI launch spots
Thinking with MachinesSeries

Thinking with Machines

Reels series · format design
CreolisaAward 2025

Creolisa

AI video · collage · sound
Art practice — FRoArt

Art practice — FRo

Wonderland.exe · Iconofagia · Haeretica

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Services

Beyond the projects, the work I do every week for brands, shops, studios and practices.

Brand identityBrand

Brand identity

Logo · identity · Adobe Illustrator
Websites for professionalsWeb

Websites for professionals

Psychologists · lawyers · architects · clinics
Social media managementSocial

Social media management

Strategy · editorial plan · reels · AI content
E-commerceE-commerce

E-commerce

Store · product · content · ads
FilmFilm

Film

AI short films · direction · edit
Video adsAds

Video ads

AI spots · launches · social ads
AI avatars & voiceAvatar

AI avatars & voice

Photoreal avatars · ElevenLabs voice cloning
Content for aesthetic medicineService

Content for aesthetic medicine

Before & after video · social · AI avatars

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Brand identityWebsites, from Figma to liveSocial managementAI video & spotsPhotoreal AI avatarsVoice cloning · ElevenLabsE-commerce

About me

Philosophy degree, storytelling at Scuola Holden, ten years of brands and websites. Today I direct generative tools with the discipline of a design studio: brief, references, iterations, post-production.

RAO dal 1956The Light That DayAI avatars + ElevenLabsFigma → built sitesBAIFF 2025

Let's talk

A brand, a campaign, a film, a site. Tell me what you have in mind and I'll write back.

Your name and email are used only to reply to you.

federica.rodella@gmail.comInstagram @federica.rodellaLinkedInArt — federicarodella.comPortfolio PDF